JOE CHIA WAS ESTABLISHED IN 2012 BY MALAYSIAN BASED DUO JOE CHIA AND MELISSA DENG.

JOE CHIA IS BUILT IMMENSELY AROUND EXCEPTIONAL CONSTRUCTION, FINE FABRICATIONS AND PRECISE TAILORING, ENTWINING CLASSICISM WITH CONTEMPORARY REFERENCES THAT STAND THE TEST OF TIME, CHALLENGING AND REIMAGINING DUALITY WITH INNOVATION AND A SENSE OF AUDACITY.

THE LABEL HAS A DISTINCTIVE DISCERNMENT OF THOUGHT-PROVOKING SILHOUETTES WITH NUANCES OF NATURAL AND FUNCTIONAL ESSENCES BEING WOVEN THROUGH WHILST MAINTAINING A STRONG TIE TO TRADITIONAL AND URBAN ORIGINS.